PURRFECT PANTIES

Luxury Lingerie, Women’s Health & Empowerment

Purrfect Panties is a luxury lingerie brand redefining confidence, starting from the inside out.
Founded by NPR journalist Sommer Hill, Purrfect Panties was created to challenge narrow beauty standards and empower women to feel sexy, seen, and self-assured in their own skin. We partnered with Sommer to bring her bold, unapologetic vision to life, building a brand that celebrates femininity through a lens of elegance, wellness, and play.

Inspired by old-money sophistication with a modern twist, we developed a brand identity that is both polished and cheeky. The visual language was designed to speak to the educated, stylish, and self-aware woman who values luxury, comfort, and authenticity in equal measure.

Every design decision was made with intention. From breathable fabric considerations to language that empowers, the brand reflects core values of empowerment, wellness, and fun. We ensured the tone of voice felt fresh and confident, keeping things real without losing the flirtatious charm.

Purrfect Panties isn’t just a lingerie brand, it’s a statement. One that says women deserve to feel like diamonds: radiant, resilient, and undeniably powerful.

SERVICES

Logo Design
Brand Identity
Package Design
Creative Direction
Premium Photo Editing , Photoshop Manipulation
E-Commerce Website Design
Prompt Engineering

PURRFECT PANTIES

"Alyssa makes the "hard-to-explain" ideas a reality "

-Junn
Owner of DEIA NYC

I will forever thank Alyssa for making my business what it is today. Alyssa makes the 'hard-to-explain' ideas a reality. She saw the vision even when it was so hard to explain to others—she just got it. The process was so smooth, and Alyssa handled everything related to the brand identity and visuals, which allowed me to focus on the business side. That’s what led to the success of DEIA NYC. If you’re reading this, stop by DEIA and get a drink on the house—tell them Alyssa sent you.

"A Phenomal Designer,
She just gets it and understands the vibe!"

- Mariam Tabrez, J.D., LL.M
Author of Scattered

She Honestly read my mind without me even knowing and I am so happy with how this cover, spin and back came out. I knew I wanted a poetry book that you could just buy simply because of the aesthetic, simply because you want it on your coffee table or you want it on your book shelf or you just want to give someone something beautiful and I'm happy we were able to accomplish that!

"She really understood who I was trying to become and pushed me to be that person"

- Sommer Hill 
Social Media Senior Associate - NPR
CEO of Sommertime Productions

I was able to explain to her the values that I have for my company and she really just took those values and created the branding, imagery, everything behind it, she gave really good creative direction and in turn i had a photoshoot that became my favorite photoshoot that I ever done before.