We partnered with Versed Wellness to bring a healing tool to life, one designed to spark vulnerable, soul-deep conversations between mothers and daughters. Written by a licensed therapist, this card deck helps families reconnect across generations, especially when the words are hard to find.

We crafted the full brand identity, from a calming green-based color palette to hand-drawn illustrations capturing real emotional moments—like tea-time talks, cozy couch conversations, and heartfelt hugs. The package design was rooted in consumer psychology and built to clearly communicate its purpose within three seconds on shelves at Target, T.J.Maxx, and HomeGoods.

Our work included Shopify integration into their existing platform, a full e-commerce website redesign, and packaging that speaks to the power of connection, healing, and storytelling—whether it's shared at the dinner table, after church, or during quiet moments between two hearts ready to listen.

Package Design
Card Design
Custom illustrations
Logo Design
Creative Direction
Brand Identity
Typography Styling
Website Design 
Shopify Integration