MYTH is an upscale restaurant and hookah lounge redefining nightlife in New York City. It invites those who lead during the day to step into a world of intention, culture, and connection when the sun goes down.

Guests enter an environment where myth in all its forms quietly unfolds, from ancient legends and global folklore to pop culture conspiracies and iconic mysteries. These references are subtly embedded throughout the cocktails, décor, tone of voice, and overall brand identity. Each line of copy, from menu titles to wall quotes, draws guests deeper into the story and invites them to uncover modern nods to timeless tales and whispered theories. Every detail is designed to spark curiosity, conversation, and connection.

The concept was guided by the belief that myths are not just relics of the past. They are mirrors that challenge us, connect us, and invite us to look closer. We intentionally avoided theme-park theatrics and instead leaned into something moodier and more refined — a space that feels cinematic rather than costumed.

The color palette was crafted to reflect this vision. Deep browns, rich burgundy, and smoked orange come together to create a setting that feels both sophisticated and magnetic.

MYTH is not a late-night afterthought. It is a curated destination for modern tastemakers: the creative executive, the cultural architect, the history buff, and the quiet disruptor. It is designed for those who understand that luxury doesn’t need to shout, and that meaning lives in the details.

Logo Design
Brand Identity
Concept Development
Merch Design
Creative Direction
Typography Styling
Premium Photo Editing 
Tone of Voice & Copywriting