In collaboration with Spotify’s brand and creative team and the developers at The Gang, we art directed and designed Planet Hip-Hop, a vibrant extension of Spotify Island. This immersive virtual experience brings hip-hop culture to life for Generation Alpha and Z, blending Afro-futuristic aesthetics with interactive design to engage fans in a playful and dynamic way.
From crafting custom environments to integrating genre-specific activities, we helped create a digital playground that celebrates the roots and evolution of hip-hop. Planet Hip-Hop stands as a testament to the power of music, art, and technology coming together to shape an unforgettable user experience.
Art Directors, Designers:
Steven Conaway, Alyssa Williams
Creative Directors:
Dominique Wynne, Edward Yeung, Marie Ronn
Developers:
The Gang Agency
Creative Direction
Premium Photo Editing
Type Design