DEVOLVED AI

DIGITAL BILLBOARDS


Bringing the world’s biggest artists to the most iconic locations, I had the privilege of crafting Spotify’s digital billboard campaigns for Times Square, Penn Station, Yonge-Dundas Square, Glasgow, London, LA, Miami, and beyond. From concept to execution, I spearheaded the creative direction, designing every detail from scratch to create visuals as powerful as the music they represent.

Using premium photo editing, bespoke type design, and bold artistic storytelling, I created billboard campaigns for industry legends like Beyoncé, Jay-Z, Taylor Swift, and Linkin Park, alongside rising stars like Central Cee, Kali Uchis, and Offset. Each billboard was more than just an advertisement—it was a monumental moment in these artists’ journeys, amplified on a global stage.

These designs didn’t just capture attention—they celebrated the essence of the artists, turning heads and making lasting impressions across the world’s most vibrant cityscapes.

SERVICES

Creative Direction
Premium Photo Editing
Type Design

Spotify

"Alyssa makes the "hard-to-explain" ideas a reality "

-Junn
Owner of DEIA NYC

I will forever thank Alyssa for making my business what it is today. Alyssa makes the 'hard-to-explain' ideas a reality. She saw the vision even when it was so hard to explain to others—she just got it. The process was so smooth, and Alyssa handled everything related to the brand identity and visuals, which allowed me to focus on the business side. That’s what led to the success of DEIA NYC. If you’re reading this, stop by DEIA and get a drink on the house—tell them Alyssa sent you.

"A Phenomal Designer,
She just gets it and understands the vibe!"

- Mariam Tabrez, J.D., LL.M
Author of Scattered

She Honestly read my mind without me even knowing and I am so happy with how this cover, spin and back came out. I knew I wanted a poetry book that you could just buy simply because of the aesthetic, simply because you want it on your coffee table or you want it on your book shelf or you just want to give someone something beautiful and I'm happy we were able to accomplish that!

"She really understood who I was trying to become and pushed me to be that person"

- Sommer Hill 
Social Media Senior Associate - NPR
CEO of Sommertime Productions

I was able to explain to her the values that I have for my company and she really just took those values and created the branding, imagery, everything behind it, she gave really good creative direction and in turn i had a photoshoot that became my favorite photoshoot that I ever done before. 

A-LYST CREATIVE AGENCY